formerly formally...

'Oh dear, another one.'

'Sorry, Piglet?'

'Another one gone.'

'Who's that?'

'The Artist Formerly Known.'

'Formerly known for what?'

'Who can say?  He stopped being known for it.'

'Was that his name, then?'

'Sorry, Pooh?'

'The Artist Formerly Known.  Was that his name?'

'Formally.'

'Formerly?'

'For-ma-lly.  But his followers knew him as [Insert Name Here].'

'It's so difficult to say square brackets, isn't it?'

'I always think they sound a bit Norwegian.'

'So he had informal followers formerly, then?'

'For-ma-lly.'

'Oh, right.  So why did they formally follow him formerly?'

'Presumably to try and find out what he was known for.'

'Ah, yes.'

'Although my guess is that he knew they wanted to know so if any of them thought that they knew they knew he got himself formerly known for something else.'

'Rascal.'

'Sometimes, when they weren't looking, he would even [Insert Name There].'

'They do sound a bit Norwegian, how you say them.'

'Don't they, though?'